Monday, April 16, 2018

What’s In A Survey – IMPACT Social Media Survey Results

You might remember seeing some posts about a social media survey we hosted a few months ago. If you had the time to take it, THANK YOU! The information we got back helped us learn more about what matters to you! 

Here are 5 interesting things that we learned:

Facebook is where we connect most
The majority of respondents said they engage with the IMPACT Facebook regularly. So that’s really good to know. That means we’re going to start directing more of our energy to the Facebook page. Unfortunately for us, Facebook has changed the way that pages show up on a Facebook feed and going forward, it's less likely that we'll show up when you're scrolling your home page. So that’s a challenge we’ll be looking into. Fortunately for us, a lot of you also said you enjoy reading the newsletter – so we’ll also be able to use that tool to better connect with you.

Twitter was a no-go
IMPACT Twitter and Facebook have been around for the same amount of time, and while we’ve picked up a good number of followers, our respondents said – IMPACT is on Twitter? That’s right, most of you didn’t even know we had one! So we’ve decided to retire the Twitter account and put that extra time into Facebook.

Updates about IMPACT is your favorite content
Close behind that was educational information, new classes and self defense successes. You can expect to start seeing more of those topics from IMPACT in the near future!

It’s not just graduates we’re talking to
No surprise, almost 70% of the respondents were graduates of an IMPACT program. We love knowing that graduates are still so connected to IMPACT! Who were the other 30% you ask? That was equally as exciting and interesting. Parents of graduates, blog readers, friends of graduates, self-defense instructors not affiliated with IMPACT…the list goes on. So, while we are still mostly connecting with graduates, almost a quarter of the people that engage with us online are finding inspiration and information even though they never went through IMPACT. 

IMPACT still has work to do
Our demographics survey came back showing that most of the respondents identified as straight, white females. IMPACT is committed to making programs accessible to all economic, racial/ethnic, and social groups and we won’t stop until all people can live safely and with dignity. While we are reaching a diversity of economic, racial/ethnic, and social groups in our programming, the survey results show us that we have work to do to reach more communities on social media – and we plan to!

Thank you again to everyone who participated in the survey. After reading this, if you have questions or ideas, please don’t hesitate to reach out to us!

Arden Austin, IMPACT grad 
Cascade Reaction Consulting

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